The Art of Legal Personal Branding: Stand Out Without Selling Out

If you’re a legal professional, chances are you’ve heard the word “personal brand” and immediately cringed. I get it. The idea of branding yourself can feel self-promotional, performative, or even unprofessional—especially in a field where discretion, tradition, and humility are highly valued. But here’s the truth: personal branding isn’t about turning yourself into a product […]